53 lines
2.6 KiB
Markdown
53 lines
2.6 KiB
Markdown
# muji-kenya-hara — MUJI / Kenya Hara
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- **School**: Editorial / Minimalist
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- **Vibe**: Emptiness as fullness, off-white as a value, near-silence
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- **Best for**: Premium quiet positioning, lifestyle goods, "everyday craft" identity
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- **Touchstone**: muji.com (any region), Kenya Hara's book *White*, MUJI ryokan signage
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**Palette**
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- Ground: `#F4F2EC` (warm paper off-white — never `#FFFFFF`)
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- Ink: `#2A2A28` (warm ink, never `#000000`)
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- Secondary text: `#7C7B76`
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- Hairline: `#D9D6CD`
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- Accent: there is none. If you must add one, a single brand red `#C8161D` used only as a tiny corner mark or rule.
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**Typography**
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- Display: a humanist sans like Söhne, Inter Tight, or Klim's Calibre — weight 400, never bolder than 500. Letterspacing slightly open (0.01em–0.02em).
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- Body: same family at 15–16px, line-height ~1.8
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- Japanese-bilingual deployments: Noto Sans CJK JP paired weight-for-weight
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**Spacing**: 8 / 16 / 32 / 48 / 96 / 160 / 240. The big numbers matter — 240px between sections is normal.
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**Radius**: 0. Hard, honest edges. Maybe 2px on form fields.
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**Shadow**: none.
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**Motion**: imperceptible. Fades over 600–900ms. Nothing translates more than a few px. Never bouncy.
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**Signature moves**
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- 60–80% of the page is empty space — content lives in a narrow column, far from edges
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- One product image per "screen", small relative to the page, captioned plainly
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- Tiny labels (10–11px, letter-spaced) describing what each section is — "01 — Cotton" — never headlines that shout
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- Square-bracket-style asides, kept neutral
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- Rules (1px hairlines) are the only ornament
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**Avoid**
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- Any saturated color other than the MUJI red as a corner mark
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- Drop shadows, glows, gradients of any kind
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- Tabs, accordions, mega-menus, sticky banners
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- "Above the fold" thinking — MUJI lets the eye start in the middle of the page
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**AI prompt seed**
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> Single household object on warm off-white #F4F2EC paper ground, raked daylight from upper left, very long quiet space around the object, 3:2, photographed on film, no shadow drama, neutral tone.
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**Don't use when**
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- The product needs to communicate feature density (specs, pricing tiers, comparison tables) — MUJI's quietness will hide the message
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- The audience scrolls fast and demands signal density (news / SaaS / dashboard) — they'll bounce
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- The brand is in a noisy competitive set and needs to shout — quietness is luxury, but luxury isn't always what's needed
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---
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> **Same school — Editorial / Minimalist**: [`apple-hig`](./apple-hig.md) · [`aesop`](./aesop.md) · [`dieter-rams-braun`](./dieter-rams-braun.md) · [`monocle-magazine`](./monocle-magazine.md)
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> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
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