55 lines
2.6 KiB
Markdown
55 lines
2.6 KiB
Markdown
# nyt-the-daily — New York Times Editorial
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- **School**: Information Architecture
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- **Vibe**: Authoritative broadsheet, generations of typographic craft
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- **Best for**: Longform editorial, news / journalism products, narrative explainers
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- **Touchstone**: nytimes.com homepage, NYT Cooking, NYT investigative features
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**Palette**
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- Ground: `#FFFFFF`
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- Ink: `#121212`
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- Secondary text: `#666666`
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- NYT red `#D0021B` — used only for breaking-news indicators or sparingly
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- Soft section background: `#F7F7F7`
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- Hairline: `#E2E2E2`
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**Typography**
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- Display: Cheltenham (NYT's proprietary) — substitute Sentinel or Tiempos Headline. Weight 700 for hero, italic widely used.
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- Subhead: Imperial or Lyon Display at weight 400
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- Body: Imperial / Georgia / source serif at 18–20px, line-height ~1.55
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- Sans for UI / kickers: Franklin (NYT) — substitute Söhne Mono or Söhne, weight 500, often in small caps
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**Spacing**: 4 / 8 / 16 / 24 / 32 / 48 / 96. Multi-column grids for stories.
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**Radius**: 0 throughout.
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**Shadow**: none.
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**Motion**: minimal — sticky bylines, lazy-loaded images fading in, slow zoom on hero photo over 8–15s.
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**Signature moves**
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- Three-deck hierarchy: tiny eyebrow ("OPINION" / "ANALYSIS" / "INVESTIGATION" in small-caps sans) → bold serif headline → italic serif standfirst
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- Byline + timestamp block in sans below the headline, always
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- Pull-quotes set in italic serif at 1.5–2× body size, with hairline rules above and below
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- Multi-column body copy on wide viewports; single column on mobile (always readable)
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- Inline images with serif captions; captions matter and are styled distinctively
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**Avoid**
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- Sans-serif headlines (the recipe's signature is the serif voice)
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- Card grids of articles — NYT lays articles out as a front page, with hierarchy by size
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- Pretty UI buttons in the body of articles
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- Centered alignment for body (left-aligned justified is the recipe)
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**AI prompt seed**
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> Editorial photojournalism, single decisive moment image, natural lighting, 3:2 aspect, color grading neutral with slight desaturation, real-feeling not staged, place-specific.
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**Don't use when**
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- The product is a SaaS dashboard — NYT craft reads as overformal there
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- Content is short and punchy (one-line CTAs) — NYT needs longform to land
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- The brand has no editorial / authority claim — using NYT voice without the substance reads as cosplay
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---
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> **Same school — Information Architecture**: [`pentagram`](./pentagram.md) · [`vignelli-swiss-helvetica`](./vignelli-swiss-helvetica.md) · [`bloomberg-terminal`](./bloomberg-terminal.md) · [`tufte-dataink`](./tufte-dataink.md)
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> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
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