54 lines
2.6 KiB
Markdown
54 lines
2.6 KiB
Markdown
# monocle-magazine — Monocle Magazine
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- **School**: Editorial / Minimalist
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- **Vibe**: International, considered, magazine-grade kicker / headline / dek hierarchy
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- **Best for**: Editorial, travel / hospitality, journals, considered lifestyle publications
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- **Touchstone**: monocle.com, the Monocle quarterly, Cereal magazine
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**Palette**
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- Ground: `#F2EFE7` (cream paper)
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- Ink: `#1A1A1A`
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- Editorial accent red: `#C7322E` (Monocle's signature)
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- Olive: `#5E6347`
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- Hairline rules: `#C8C2B0`
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**Typography**
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- Display: a refined slab or transitional serif — Plantin, Mercury, or Tiempos Headline. Italic widely used.
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- Body: Plantin or Tiempos Text at 16–17px, line-height ~1.6
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- Sans for kickers / labels: a precision grotesk like Söhne at 10–11px, letter-spaced 0.08em, often in editorial red
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- Drop caps welcome on long-form features
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**Spacing**: 4 / 8 / 16 / 24 / 32 / 48 / 96. Multi-column work uses tight gutters (16–24px between columns).
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**Radius**: 0. Magazine pages don't round corners.
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**Shadow**: none.
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**Motion**: minimal. Page-turn fades. Slow Ken Burns on lead photographs.
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**Signature moves**
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- Three-deck hierarchy: tiny red kicker → bold serif headline → italic serif dek
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- Multi-column body copy (2–3 columns) with hairline column rules
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- Numbered features (`Feature 04 — Lisbon`) and small numerals in the margin
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- Lead photograph cropped tight at one edge, headline tucked into the empty negative space
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- Pull-quotes in italic, much larger than body, set in a single column
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**Avoid**
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- Sans-serif headlines — Monocle's signature is the serif voice
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- Stock photography — the recipe requires commissioned-feeling photography (warm, peopled, place-rich)
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- Card grids — this is magazine spread thinking, not SaaS thinking
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- More than one accent color (the editorial red is enough)
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**AI prompt seed**
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> Editorial magazine photograph, place-specific scene (e.g., Tokyo back street at dusk), warm color grading, slight film grain, one human subject in middle-ground, 3:2, color palette restricted to warm earth tones with one red object.
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**Don't use when**
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- The task is a SaaS product page — magazine craft will feel mismatched
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- There's no editorial / human / place content to lead with — without photography this recipe is hollow
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- The audience expects fast scanning — Monocle rewards reading, not skimming
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---
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> **Same school — Editorial / Minimalist**: [`apple-hig`](./apple-hig.md) · [`muji-kenya-hara`](./muji-kenya-hara.md) · [`aesop`](./aesop.md) · [`dieter-rams-braun`](./dieter-rams-braun.md)
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> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
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