53 lines
2.5 KiB
Markdown
53 lines
2.5 KiB
Markdown
# bloomberg-businessweek-turley — Bloomberg Businessweek (Turley Era)
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- **School**: Brutalist / Raw
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- **Vibe**: Typographic violence, magazine grid abused, copy *is* image
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- **Best for**: Editorial features, agency portfolios, opinionated content sites
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- **Touchstone**: Bloomberg Businessweek 2014–2019 covers (Richard Turley → Tracy Ma era), *Eye* magazine archive issues
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**Palette**
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- Aggressive — `#FF3D00` (high-alert orange), `#FFE800` (signal yellow), `#001AFF` (alert blue)
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- Always on `#FFFFFF` for max contrast — or inverted onto `#000000`
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- Black `#000000` text on white where readable; otherwise contrasting hue
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- Maximum 3 colors per spread
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**Typography**
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- Display: a single bold grotesque used at absurd scale — Founders Grotesk, Druk, ABC Whyte. Weight 800–900, set 200px+
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- Headlines often broken across lines on purpose, kerned tighter than comfortable
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- Body type left small in contrast — 12–14px serif (Plantin / Mercury)
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- All-caps + condensed common in display
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**Spacing**: deliberately broken — content pushed off-grid, sometimes touching edges or overflowing intentionally
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**Radius**: 0
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**Shadow**: none
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**Motion**: jarring cuts, not smooth eases. If anything moves it slams into place.
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**Signature moves**
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- Headline set so large it visibly breaks the grid (letters touching page edges)
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- Color blocks of saturated orange / yellow / blue placed under or behind type
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- Photo cutouts (subjects silhouetted, dropped onto color fields) — often awkwardly cropped on purpose
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- Tables of data styled like magazine spreads, not like UI components — bold, contrasty, opinionated
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- Captions in tiny serif italic positioned in unexpected corners
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**Avoid**
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- Tasteful design (the recipe is anti-tasteful on purpose)
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- More than 3 colors per spread
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- Smooth transitions
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- Web defaults (every element should feel set, not generated)
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**AI prompt seed**
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> Magazine cover composition, single bold word set in massive black grotesque at 200pt, behind it a flat field of saturated alert-orange #FF3D00, with a clumsily-cut photo silhouette overlaid at unexpected angle, slight print misregistration, 3:4.
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**Don't use when**
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- The brand voice is meant to feel calm or trustworthy — Turley-era Bloomberg is loud
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- The content is utility-focused — recipe is editorial only
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- The team is squeamish about deliberate ugliness — this recipe requires committing to it
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---
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> **Same school — Brutalist / Raw**: [`are-na`](./are-na.md) · [`balenciaga-post-2017`](./balenciaga-post-2017.md)
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> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
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