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tufte-dataink — Edward Tufte / Maximum Data-Ink

  • School: Information Architecture
  • Vibe: Every pixel earns its place; the chart is the page
  • Best for: Analytical reports, scientific publications, data-led storytelling
  • Touchstone: The Visual Display of Quantitative Information, Beautiful Evidence, edwardtufte.com

Palette

  • Ground: #FBFAF6 (warm paper)
  • Ink: #1B1B1A
  • Two data colors only — typically a warm red #A6300E and a cool slate #3E4A5C. Add a third only if a third dimension genuinely needs it.
  • Faint reference rules: #D8D2C2

Typography

  • Display & body: an old-style or transitional serif — ET Book (Tufte's own family), Equity, or Lyon Text. Weight 400 for body, italic for emphasis.
  • Body at 12–14px (Tufte deliberately uses small body text — the reader leans in)
  • Sans for axis labels only — a humanist sans at 10–11px, color #5C5550

Spacing: tight. 4 / 8 / 12 / 16 / 24 / 48. Margins are filled with side-notes, not whitespace.

Radius: 0.

Shadow: none.

Motion: none. The page is meant to be read still.

Signature moves

  • Sparklines inline with body copy (a tiny chart embedded in a sentence)
  • Side-notes (marginalia) used heavily — annotations live in the right margin, not in tooltips
  • Charts have no chart-junk: no gridlines except faint ones, no border boxes, no 3D, no legends if direct labels work
  • Small multiples — a 3×3 grid of the same chart with different data
  • Direct labels on data series (the line is labeled at its endpoint, not in a legend box)

Avoid

  • Pie charts (Tufte would not approve)
  • 3D anything
  • Gridlines darker than #D8D2C2
  • Multiple chart types on the same page when one would do
  • Color for decoration (every color must encode meaning)

AI prompt seed

Editorial scientific figure, warm paper #FBFAF6 background, multi-line time-series chart with two data series in muted red and slate, direct labels at line endpoints, side-note callouts in italic serif, no chart frame, no legend, 4:3.

Don't use when

  • The chart is decorative (Tufte demands the chart be the point)
  • The reader expects interactive tooltips / filters (Tufte is for static editorial figures)
  • The medium is mobile (small body type plus margin notes doesn't fit)

Same school — Information Architecture: pentagram · vignelli-swiss-helvetica · bloomberg-terminal · nyt-the-daily
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