# bloomberg-businessweek-turley — Bloomberg Businessweek (Turley Era)

- **School**: Brutalist / Raw
- **Vibe**: Typographic violence, magazine grid abused, copy *is* image
- **Best for**: Editorial features, agency portfolios, opinionated content sites
- **Touchstone**: Bloomberg Businessweek 2014–2019 covers (Richard Turley → Tracy Ma era), *Eye* magazine archive issues

**Palette**
- Aggressive — `#FF3D00` (high-alert orange), `#FFE800` (signal yellow), `#001AFF` (alert blue)
- Always on `#FFFFFF` for max contrast — or inverted onto `#000000`
- Black `#000000` text on white where readable; otherwise contrasting hue
- Maximum 3 colors per spread

**Typography**
- Display: a single bold grotesque used at absurd scale — Founders Grotesk, Druk, ABC Whyte. Weight 800–900, set 200px+
- Headlines often broken across lines on purpose, kerned tighter than comfortable
- Body type left small in contrast — 12–14px serif (Plantin / Mercury)
- All-caps + condensed common in display

**Spacing**: deliberately broken — content pushed off-grid, sometimes touching edges or overflowing intentionally

**Radius**: 0

**Shadow**: none

**Motion**: jarring cuts, not smooth eases. If anything moves it slams into place.

**Signature moves**
- Headline set so large it visibly breaks the grid (letters touching page edges)
- Color blocks of saturated orange / yellow / blue placed under or behind type
- Photo cutouts (subjects silhouetted, dropped onto color fields) — often awkwardly cropped on purpose
- Tables of data styled like magazine spreads, not like UI components — bold, contrasty, opinionated
- Captions in tiny serif italic positioned in unexpected corners

**Avoid**
- Tasteful design (the recipe is anti-tasteful on purpose)
- More than 3 colors per spread
- Smooth transitions
- Web defaults (every element should feel set, not generated)

**AI prompt seed**
> Magazine cover composition, single bold word set in massive black grotesque at 200pt, behind it a flat field of saturated alert-orange #FF3D00, with a clumsily-cut photo silhouette overlaid at unexpected angle, slight print misregistration, 3:4.

**Don't use when**
- The brand voice is meant to feel calm or trustworthy — Turley-era Bloomberg is loud
- The content is utility-focused — recipe is editorial only
- The team is squeamish about deliberate ugliness — this recipe requires committing to it

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> **Same school — Brutalist / Raw**: [`are-na`](./are-na.md) · [`balenciaga-post-2017`](./balenciaga-post-2017.md)  
> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)