[teamai] Push 87 resource(s) from XingfenD

2026-09-10 16:10:45 +08:00
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+# vignelli-swiss-helvetica — Vignelli / Swiss International
+
+- **School**: Information Architecture
+- **Vibe**: Strict grid, Helvetica throughout, "six typefaces are enough"
+- **Best for**: Wayfinding / transit systems, institutional identity, deeply ordered information
+- **Touchstone**: 1972 NYC Subway map (Vignelli), Knoll catalogues, *The Vignelli Canon*
+
+**Palette**
+- Black `#000000` and white `#FFFFFF`
+- Plus one of: red `#E2231A` / yellow `#F5C518` / blue `#0033A0` / orange `#FF6F00` (only one — never two accents)
+- Cool gray `#8A8A8A` for secondary content
+
+**Typography**
+- Display & body: Helvetica or Helvetica Now exclusively. Weights: 400 / 500 / 700, no italic.
+- Hierarchy by size, not weight or color
+- Common scale: 72 / 48 / 32 / 24 / 16 / 12, all on the same baseline grid
+
+**Spacing**: 8px baseline grid, 12-column layout, generous baseline-to-baseline spacing equal to or greater than the type size.
+
+**Radius**: 0, always.
+
+**Shadow**: none.
+
+**Motion**: none, or instant. Swiss design is static by nature; if anything moves, it moves like signage being rotated into place.
+
+**Signature moves**
+- A bold horizontal or vertical color bar carries the section header in white Helvetica
+- The grid is **visible** when it helps — column gutters sometimes drawn as faint lines
+- Information sets (data, schedules, lists) get tabular layouts with strict baseline alignment
+- Body copy is left-aligned in a single readable measure (~60–70 characters); never centered
+- A single oversized number (chapter / section) sits at the top-left corner of each block
+
+**Avoid**
+- Serifs entirely
+- Color combinations other than ink + ground + one accent
+- Italic, drop shadows, gradients, any softness
+- "Friendly" copywriting tone — Swiss is matter-of-fact
+
+**AI prompt seed**
+> Transit-signage style composition, large directional arrow set in black on flat field of single accent color, condensed Helvetica destination labels, no decoration, 16:9 flat vector aesthetic.
+
+**Don't use when**
+- The brand needs warmth — Helvetica + grid reads as institutional / cold
+- The content is emotional / storytelling — Swiss strips emotion out
+- Modernity / freshness is the goal — Swiss design now reads as classical / archival
+
+---
+
+> **Same school — Information Architecture**: [`pentagram`](./pentagram.md) · [`bloomberg-terminal`](./bloomberg-terminal.md) · [`tufte-dataink`](./tufte-dataink.md) · [`nyt-the-daily`](./nyt-the-daily.md)  
+> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)