[teamai] Push 87 resource(s) from XingfenD

2026-09-10 16:10:45 +08:00
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+# mailchimp-freddie — Mailchimp (Freddie Era, c. 2018–2022)
+
+- **School**: Warm Humanist
+- **Vibe**: Hand-drawn marks, warm yellow, personality in microcopy
+- **Best for**: Small-business tools, creator products, community / education / approachable B2C
+- **Touchstone**: mailchimp.com pre-2023 redesigns (Wayback), Freddie illustration sets
+
+**Palette**
+- Ground: `#FFE01B` (Mailchimp yellow) for hero / brand moments, `#FFFFFF` for body
+- Ink: `#241C15` (warm near-black, never pure black)
+- Cream surface: `#FBEFE3`
+- Secondary: `#88837C`
+- Accent: a hot pop-pink `#FF4D74` or a warm coral, used very sparingly
+
+**Typography**
+- Display: a friendly grotesque — Helvetica Now Display, Söhne, Inter Tight at weight 700–800
+- Body: same family at 17–18px, weight 400, line-height 1.6
+- Decorative: occasional hand-drawn script or text-set-by-hand feel
+
+**Spacing**: 4 / 8 / 16 / 24 / 40 / 64 — generous but not airy
+
+**Radius**: 8 (small) / 16 (medium) / 24 (large pills). Buttons are pill-shaped.
+
+**Shadow**: soft and warm — `0 4px 12px rgba(36, 28, 21, 0.08)`
+
+**Motion**: bouncy welcomed. Spring physics on hover lifts, friendly easings.
+
+**Signature moves**
+- Freddie-style hand-drawn illustrations (winking mascot, line-drawn characters with personality) — never AI-generated, must be commissioned or use a single illustrator's hand
+- Yellow flood-fill section backgrounds breaking up the page
+- Pill-shaped buttons with a 2–3px black outline (Memphis-style)
+- Personality in microcopy ("Send better email" not "Optimize delivery metrics")
+- Asymmetric "tilted" illustration placement — never centered on a grid
+
+**Avoid**
+- Pure black anywhere (the recipe is warm-near-black)
+- Stock illustrations — the hand-drawn style is the differentiator
+- More than 3 colors visible at once (yellow + ink + one accent)
+- Cold corporate microcopy
+
+**AI prompt seed**
+> Hand-drawn illustration, single line-drawn character with warm color washes (yellow, coral), winking expression, on warm cream #FBEFE3 background, friendly approachable line style, deliberate imperfection, 4:5.
+
+**Don't use when**
+- Brand needs to feel premium / luxury — Mailchimp warmth reads as accessible / mass-market
+- Illustration can't be sourced from a real illustrator (recipe loses 50% impact)
+- Audience is enterprise-only and skeptical of "friendly"
+
+---
+
+> **Same school — Warm Humanist**: [`stripe-press`](./stripe-press.md) · [`headspace-meditation`](./headspace-meditation.md)  
+> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)