[teamai] Push 87 resource(s) from XingfenD

2026-09-10 16:10:45 +08:00
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+# balenciaga-post-2017 — Balenciaga (post-Demna era)
+
+- **School**: Brutalist / Raw
+- **Vibe**: Default browser styling weaponized, Helvetica at absurd scale, anti-luxury luxury
+- **Best for**: Fashion / counter-culture / fragrance brands, "we're too cool to design this" positioning
+- **Touchstone**: balenciaga.com (any 2018+ snapshot via Wayback), Vetements campaigns, post-2017 luxury anti-design
+
+**Palette**
+- Ink: `#000000`
+- Ground: `#FFFFFF`
+- One muted off-white surface: `#F5F4F0`
+- No color. None. If a color appears it's in a single photograph and never as a UI element.
+
+**Typography**
+- Display & body: Helvetica or Arial — all weights, all sizes, *only this one family*
+- Headlines often set in all-caps at hero scale (140px+)
+- Body type small — 11–13px
+- Mixing weight is fine; mixing family is not
+
+**Spacing**: 8 / 16 / 24 / 40 — restrained, but not luxurious-spacious; more "we didn't bother to soften it"
+
+**Radius**: 0
+
+**Shadow**: none
+
+**Motion**: none — pages don't animate. Hover at most changes underline.
+
+**Signature moves**
+- All-caps Helvetica headlines at extreme scale, tightly tracked, often left-aligned hard against the page edge
+- Product photography is editorial / fashion-style — model + product, harsh lighting, awkward poses; never the smiling-stock-model pattern
+- Navigation is plain text links, sometimes just a vertical list at the top of the page
+- Captions and metadata stripped to minimum (model name, designer, location)
+- No buttons styled as buttons — CTAs are underlined text links
+
+**Avoid**
+- Any font other than Helvetica / Arial
+- Color
+- Polished UI affordances (rounded buttons, drop shadows, hover effects)
+- Decorative anything
+
+**AI prompt seed**
+> Fashion editorial photograph, single model against a plain off-white #F5F4F0 backdrop, harsh direct flash, awkward static pose, deadpan expression, 4:5.
+
+**Don't use when**
+- The brand has no fashion / counter-culture claim — recipe will read as cosplay
+- The audience expects to be "sold to" — Balenciaga's recipe ignores the audience on purpose
+- Conversion is critical — this recipe converts the in-group, not the casual visitor
+
+---
+
+> **Same school — Brutalist / Raw**: [`are-na`](./are-na.md) · [`bloomberg-businessweek-turley`](./bloomberg-businessweek-turley.md)  
+> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)