[teamai] Push 87 resource(s) from XingfenD

2026-09-10 16:10:45 +08:00
parent 425c9c078a
commit 65c04def51
1314 changed files with 211681 additions and 0 deletions
@@ -0,0 +1,52 @@
+# aesop — Aesop Skincare
+
+- **School**: Editorial / Minimalist
+- **Vibe**: Apothecary refinement, sage and ink, serif copy as conversation
+- **Best for**: Premium consumer goods (skincare, candles, eyewear), restaurants with literary aspirations, hospitality
+- **Touchstone**: aesop.com, Aesop store windows, the brown amber bottle
+
+**Palette**
+- Ground: `#E8E4D9` (warm chamois) — sometimes `#F2EFE5`
+- Ink: `#1B1B1B` (true near-black for copy)
+- Sage muted: `#7A8470`
+- Amber bottle accent: `#7A4623` (used very sparingly, e.g., a single rule or seal mark)
+- Cream surface: `#F0EDE4`
+
+**Typography**
+- Display & body: a single transitional serif at every size — Suisse Works, Lyon Text, or GT Sectra (weight 400, italic available). Aesop pairs serif for body copy with a single sans for UI labels (Söhne or Helvetica Now).
+- Body size: 16–18px; line-height ~1.65
+- Labels in small caps (10–11px, letter-spaced 0.12em)
+
+**Spacing**: 8 / 16 / 24 / 40 / 72 / 120
+
+**Radius**: 0 throughout, including form fields. Aesop is square-edged.
+
+**Shadow**: none.
+
+**Motion**: subtle fades, slow drawer slide-ins (~450ms ease-out). Never spring-bounce.
+
+**Signature moves**
+- Body copy reads like product writing in a literary magazine — long, well-cadenced sentences, justified text, no marketing punchiness
+- Product is photographed on a warm chamois surface with a single sage prop (leaf, marble dish, linen) and a long shadow
+- Small-caps section labels (`INGREDIENTS` / `RITUAL`) above each block
+- All-text navigation in the masthead, letter-spaced
+- Asymmetric layouts: image left, generous right-margin block of copy; never centered-everything
+
+**Avoid**
+- Bold weights anywhere — Aesop is all regular and italic
+- Color other than sage / amber / ink — no blues, no purples, no UI-blue accents
+- Pop-up modals (Aesop's UI politely waits)
+- Lifestyle stock photography of smiling models — props and product only
+
+**AI prompt seed**
+> Amber-glass apothecary bottle on warm chamois #E8E4D9 textured paper, single linen napkin and dried sage sprig, raking afternoon window light, deep soft shadow at lower right, 4:5, editorial product photography, color grading warm with slight green cast.
+
+**Don't use when**
+- The product is software or digital-first — Aesop's tactile object photography defines half the recipe; you can't fake it with CSS
+- The audience expects price-comparison utility — Aesop never shows pricing prominently
+- The voice needs to be funny or casual — Aesop is sincere and slow
+
+---
+
+> **Same school — Editorial / Minimalist**: [`apple-hig`](./apple-hig.md) · [`muji-kenya-hara`](./muji-kenya-hara.md) · [`dieter-rams-braun`](./dieter-rams-braun.md) · [`monocle-magazine`](./monocle-magazine.md)  
+> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)