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# 角色 IP × 周边商品板模板
本文件用于生成"以单一动漫 / VTuber / 二次元角色为核心,叠加品牌 logo + 包装 + 周边 + SNS profile + 推广 banner"的复合视觉板。
典型用途:
- VTuber 出道 / 周年 / 新企划介绍图
- 同人 / 个人 IP 上线宣传图
- 二次元品牌(candy / bakery / cafe / 杂货店)店铺联动图
- 角色周边一图集合
- IP 房间生活方式商品 catalog
- 社交媒体宣传图(一图涵盖角色介绍 + 商品预告 + SNS handle)
特征(与其它 mascot / brand 模板的区别):
| 模板 | 主体 | 重点 |
|---|---|---|
| `mascot-brand-kit.md`(已有) | 卡通吉祥物 | 三视图 + 表情 + 应用 |
| `full-mascot-brand-doc.md`(新增) | 卡通吉祥物 | 18 模块全流程设计文档 |
| `brand-identity-board.md`(已有) | 抽象品牌 | logo + 色 + 字 + 应用 mockup |
| **本模板**(新增) | **二次元角色 / VTuber / 个人 IP** | **角色形象 + 包装 + 周边 + SNS + lifestyle goods** |
## 适用范围
- VTuber 周边介绍板
- 个人 IP / VUP 出道宣传图
- 二次元品牌 × 实体商品联动图
- 角色生活方式 / 房间杂货商品集合
- 同人圈展会出本宣传图
## 何时使用
- 用户提到"角色周边 / VTuber 出道 / IP merch board / 个人企划图"
- 角色是动漫 / 二次元 / 萌系风格,而不是企业级吉祥物
- 需要"一张图秀完整 IP 商业生态"(角色 + 商品 + SNS + 包装)
不要使用:
- 企业 / 餐饮品牌吉祥物完整设计文档 → 用 `full-mascot-brand-doc.md`
- 仅角色三视图 / 表情 → 用 `portraits-and-characters/character-sheet.md`
- 单角色单海报 → 用 `portraits-and-characters/virtual-host.md`
- 单纯包装设计 → 用 `branding-and-packaging/cosmetic-packaging.md`
## 缺失信息优先提问顺序
1. 角色名 + 一句性格描述(必问,画面灵魂)
2. 主题色 + motif(樱花 / 海洋 / 星空 / 糖果 / 兔子…)
3. 风格基调(**柔粉萌系 / 哥特暗黑 / 赛博 / 和风 / 童话**)
4. 必须出现的商品类目(包装食品 / 文具 / 服饰 / 家居 / 数码周边)
5. SNS handle(可选,加上更像真实企划)
6. 是否包含店铺 / 活动信息("4.26 NEW OPEN" 之类)
## 主模板 1:动漫角色品牌识别 + 周边商品板(Case 112 风格)
📖 描述
一张大图,包含 header banner + 包装 mockup + 推广海报 + web banner + SNS profile + 周边商品集合,全部围绕同一个角色展开。
📝 提示词
```json
{
"type": "brand identity and merchandise design board",
"goal": "生成一张以单一动漫角色为核心的完整品牌发布板,可作为角色出道、周年企划、IP 上线宣传图",
"theme": {
"color_palette": "{argument name=\"theme color\" default=\"pastel pink\"} and white",
"motif": "{argument name=\"motif\" default=\"cherry blossoms\"} and pink hearts",
"vibe": "{argument name=\"vibe\" default=\"sweet, soft, dreamy, idol-debut energy\"}"
},
"character": {
"name": "{argument name=\"character name\" default=\"癒音ちー\"}",
"subname": "{argument name=\"character subtext\" default=\"ゆおんちー\"}",
"description": "{argument name=\"character description\" default=\"anime girl with short brown bob hair, pink eyes, wearing a white hoodie, gentle smile\"}",
"personality": "{argument name=\"personality\" default=\"治愈系,温柔,喜欢甜食\"}"
},
"branding": {
"main_logo": "{argument name=\"main logo text\" default=\"癒音ちー\"}",
"sub_logo": "{argument name=\"sub logo text\" default=\"ゆおんちー\"}",
"social_handle": "{argument name=\"social handle\" default=\"@yuonchii\"}"
},
"layout": {
"format": "single large composite board, vertical poster orientation",
"aspect_ratio": "{argument name=\"aspect ratio\" default=\"3:4 portrait\"}",
"background": "{argument name=\"background\" default=\"clean white with soft pink gradient corners and tiny doodles\"}",
"sections": [
{
"type": "header banner",
"position": "top",
"elements": ["large main logo", "small sub logo beneath", "cherry blossom decorative graphics", "character portrait on the right"]
},
{
"type": "product packaging",
"position": "middle left",
"elements": [
"1 square box with heart-shaped transparent window showing {argument name=\"packaging filling\" default=\"pink heart candies\"} inside",
"character illustration printed on the box front",
"2 individual candy / product wrappers placed beside the box",
"5 scattered {argument name=\"scattered item\" default=\"heart candies\"} around the packaging"
]
},
{
"type": "promotional poster",
"position": "middle right",
"elements": [
"character portrait centered",
"{argument name=\"poster prop\" default=\"heart-shaped candy bowl\"}",
"main logo at the top",
"{argument name=\"event tag\" default=\"4.26 NEW OPEN\"} text",
"social handle text"
]
},
{
"type": "horizontal web banner",
"position": "lower middle",
"elements": ["main logo on the left", "{argument name=\"motif\" default=\"cherry blossoms\"} graphics filling the middle", "character portrait on the right", "thin tagline below"]
},
{
"type": "social media profile mockup",
"position": "bottom left",
"elements": [
"header / cover image with logo and motif",
"1 circular profile picture (character close-up)",
"handle text '{argument name=\"social handle\" default=\"@yuonchii\"}'",
"1 follow button (filled accent color)",
"mock bio: 2-3 lines of character introduction"
]
},
{
"type": "merchandise collection",
"position": "bottom right",
"count": 9,
"items": [
"{argument name=\"merch 1\" default=\"1 white t-shirt with logo\"}",
"{argument name=\"merch 2\" default=\"1 white mug with character\"}",
"{argument name=\"merch 3\" default=\"4 round pin badges\"}",
"{argument name=\"merch 4\" default=\"1 acrylic keychain\"}",
"{argument name=\"merch 5\" default=\"2 candy packets\"}"
]
}
]
},
"global_style": {
"rendering": "polished anime-illustration style for the character + photorealistic product mockups for packaging / merchandise + clean editorial layout for SNS / banner",
"typography": "main logo in cute display font; SNS / body in clean sans-serif; small handwritten accents",
"consistency": "the same character appearance used in EVERY section without drift",
"panel_density": "moderate; each section breathes with consistent margin"
},
"constraints": {
"must_keep": [
"角色形象在所有 section 中完全一致(发型 / 配色 / 表情 base)",
"logo / SNS handle 拼写统一",
"每个 section 有清晰边界,不要互相溢出",
"包装 / 周边看起来像真实物体而非贴图拼贴"
],
"avoid": [
"在不同 section 中改变角色发色 / 服装 base color",
"周边商品看起来是同一物件复制(应有材质差异:陶瓷 / 棉布 / 亚克力 / 纸)",
"把 SNS profile 区做得不像真实社交平台 UI",
"header logo 字号被周围装饰挤压到难读"
]
}
}
```
### 参数策略
- **必问**:character name、character description、theme color、motif
- **可默认**:merch 1-5(按 vibe 自动推荐周边类目)、aspect ratio
- **可随机**:scattered item / poster prop(按 motif 自动)、bio 文案
### 自动补全策略
- 用户只说"VTuber 出道宣传图"+ 角色形象 → 自动配套粉色樱花 / 蓝色海洋 / 紫色星空 motif
- 用户没指定周边 → 默认 9 件套(T 恤 / 马克杯 / 4 徽章 / 钥匙扣 / 2 包装)
- 用户没说店铺信息 → SNS profile 区不强调"NEW OPEN",改为"PROFILE"
## 主模板 2:角色房间杂货 lifestyle 商品集合(Case 167 风格)
📖 描述
不强调出道 / 品牌发布,而是"这个角色喜欢什么样的房间生活",把 6 件家居生活物品 + 角色 + 概念说明拼在一张图。
📝 提示词
```json
{
"type": "pastel lifestyle poster / character room-goods feature sheet",
"goal": "生成一张以角色为代言人、展示其喜爱房间生活物品的杂志风 catalog 图,适合 SNS 分享 / 商品预告 / 个人企划",
"theme": "{argument name=\"theme\" default=\"soft dreamy lavender jellyfish aesthetic\"}",
"style": "{argument name=\"style\" default=\"Japanese cute editorial graphic, airy white background, pastel lilac palette, delicate handwritten notes, sparkles and tiny doodles, soft product photography mixed with magazine layout\"}",
"subject": {
"character": {
"name": "{argument name=\"character name\" default=\"くらげちゃん\"}",
"appearance": "{argument name=\"character appearance\" default=\"young woman with a short platinum-blonde bob haircut, wearing a fluffy pale-lavender zip hoodie over a white inner top, shown from chest up on the lower right, face intentionally obscured with a plain beige rectangle\"}"
}
},
"layout": {
"orientation": "vertical poster",
"background": "clean white with faint pastel doodles of stars, bubbles, tiny jellyfish, and musical notes",
"sections": [
{ "title": "header", "position": "top", "elements": ["speech bubble intro", "main title", "small subtitle GOODS", "horizontal lavender ribbon tagline", "round badge on the top right"] },
{ "title": "featured goods grid", "position": "upper and middle left", "count": 6, "labels": ["{argument name=\"goods 1\" default=\"ゆらゆらくらげランプ\"}", "{argument name=\"goods 2\" default=\"くらげと夢見るベッドリネン\"}", "{argument name=\"goods 3\" default=\"くらげシェルミラー\"}", "{argument name=\"goods 4\" default=\"くらげグラデマグ\"}", "{argument name=\"goods 5\" default=\"くらげのときめき収納ボックス\"}", "{argument name=\"goods 6\" default=\"くらげふわもこマット\"}"] },
{ "title": "side handwritten note", "position": "upper right", "labels": ["{argument name=\"side note\" default=\"みんなも くらげちゃんRoomで いっしょに まったりしよー♡♡\"}"] },
{ "title": "room concept box", "position": "lower left", "labels": ["{argument name=\"concept title\" default=\"くらげちゃんの お部屋作りのこだわり\"}"] },
{ "title": "pick up circle", "position": "lower center-left", "labels": ["Pick up!"] }
]
},
"product_images": {
"count": 6,
"items": [
{ "name": "{argument name=\"goods 1\" default=\"ゆらゆらくらげランプ\"}", "description": "small translucent jellyfish-shaped lamp on a white base, glowing softly in pale blue-lavender" },
{ "name": "{argument name=\"goods 2\" default=\"くらげと夢見るベッドリネン\"}", "description": "plush pastel-lavender bed with fluffy comforter and pillows, dreamy cozy bedroom styling" },
{ "name": "{argument name=\"goods 3\" default=\"くらげシェルミラー\"}", "description": "small tabletop mirror with a puffy shell-like pastel-lilac frame and rounded base" },
{ "name": "{argument name=\"goods 4\" default=\"くらげグラデマグ\"}", "description": "ceramic mug with lavender-to-pink gradient and a simple jellyfish illustration" },
{ "name": "{argument name=\"goods 5\" default=\"くらげのときめき収納ボックス\"}", "description": "pastel storage box holding cosmetics and small bottles, decorated with a jellyfish emblem" },
{ "name": "{argument name=\"goods 6\" default=\"くらげふわもこマット\"}", "description": "small fluffy cloud-like or jellyfish-like mat in pale lavender and white" }
]
},
"text_elements": {
"main_title": "{argument name=\"headline text\" default=\"くらげちゃんの お部屋アイテム\"}",
"tagline": "{argument name=\"tagline\" default=\"ふわふわで甘くて、ちょっぴり夢みたいな私のお部屋へようこそ♡\"}",
"concept_points": {
"count": 3,
"items": [
"{argument name=\"concept 1\" default=\"色は白とラベンダーで統一!\"}",
"{argument name=\"concept 2\" default=\"光が集まるふわっとした空間に\"}",
"{argument name=\"concept 3\" default=\"お友達入りのアイテムに囲まれて 自分らしくいられる空間を大切にしてるよ♪\"}"
]
},
"product_blurbs": "each product has a short handwritten Japanese description in a cute casual font beside or below the image"
},
"composition": "the poster is left-heavy with product cards and text, while the character portrait occupies the lower right third, slightly overlapping the layout",
"color_palette": ["white", "pastel lavender", "soft lilac", "pale gray-violet", "touches of pastel blue-pink gradient"],
"constraints": {
"must_keep": [
"6 件商品风格统一(同色系 + 同质感倾向)",
"角色出现在固定位置不抢主体",
"整体像 SNS 可分享的精致 catalog"
],
"avoid": [
"商品堆叠杂乱无 grid",
"字体太多种类(建议日文手写 + 一种主标题字体即可)",
"把角色画太大反客为主"
]
}
}
```
### 何时选这个变体
- 用户做的是「我房间里有什么」「IP 同款杂货」类企划
- 强调氛围 / 生活方式 > 商业 / 出道
- 适合 SNS 分享、不需要 logo 系统 / 包装 mockup
## 主模板 3:极简版(角色 + 4-6 件周边 + logo)
适合资源有限、只想做单一 IP 上新公告的场景。
📝 提示词
```json
{
"type": "minimal character merch announcement",
"sections": [
"top: large main logo + character close-up",
"middle: 4-6 merchandise items in a grid",
"bottom: SNS handle + release date + 1 line tagline"
],
"vibe": "{argument name=\"vibe\" default=\"clean, premium, focus on products\"}",
"merch_count": 6,
"must_keep": ["商品摄影质感统一", "logo 与 SNS handle 拼写一致"]
}
```
### 何时选这个变体
- 没有时间做 6-8 个 section
- 只想强调"角色 + 周边 + 上新时间"
- 想做"洁净简约"风而非"信息量爆炸"风
## 避免事项
- ❌ 在不同 section 中改变角色的发型 / 配色 / 服装 base → 视觉立刻不像「同一 IP」
- ❌ 把 6 件商品画成同一样东西复制 → 必须有材质 / 形状 / 用途差异
- ❌ logo 在 header 与 web banner 中字体不一致
- ❌ SNS profile 区的 follow 按钮和角色 IP 主色冲突
- ❌ 周边商品 mockup 出现透视错误(如 mug 椭圆变扁、T 恤褶皱不自然)
- ❌ 包装 mockup 的"透明窗"画成纯贴图而非真实折射
- ❌ 全图配色 ≥ 5 个主色调 → 失去 IP 一致性,应控制在 2-3 主色 + 1-2 accent